Beauty, makeup, Uncategorized

Full Review & Favourites: It Cosmetics.

For months I’ve been itching to write this post, I feel like the best way to describe It Cosmetics is a step up from Glossier. The packaging isn’t wacky, no unicorns or glitter here, and the main aim of the brand is to enhance your natural beauty – but for those of us who need a little more help than a sheer concealer. Remember QVC? Well they’re quickly becoming my new best friends stocking Tarte and It Cosmetics, you can buy from there and on Selfridges in the UK, so a little harder to get your hands on but oh boy, it’s worth it!

I’ll start with the CC Cream, before trying this I had heard people say that it’s less like a CC Cream and more of a medium coverage foundation, and I have to agree. It covers imperfections, lasts all day and makes my skin look radiant without being oily. My skin never looks cakey when I use this, I’m just obsessed. Another reason I love using this as my everyday foundation is the SPF of 50, I took this with me on my honeymoon and it’s been my everyday base for the past 2 months – so yeah, this one definitely comes highly recommend!

For the days when I need a heavy duty concealer I’ve been using the Bye Bye Under Eye concealer. It’s thick and creamy and has an insane amount of pigmentation, perfect for the morning after late nights/ hangovers (yes I’ve tested it for both) as it really does blur anything you need it to. It’s not something I reach for everyday as it does take a little more blending and setting, but it’s become my most reached for when I do need something that will provide a full on transformation…

When it comes to the brows I’m pretty loyal to the Fleur De Force Brow Pencil, I like something that I can draw hair like stokes with rather than just colouring in. The Brow Power was definitely a surprise discovery, the nib is thicker than the FDF pencil but that just makes it quicker to fill the brows in – I’ve found myself reaching for this more than anything else! Another bonus is that it lasts longer, I can get through a FDF pencil in less than a month, and at £12 a pop it can get a little pricey, although a little more expensive at first this is still going strong 3 months later. I have the shade Universal Taupe, and it’s the perfect light/ medium cool toned brow shade.

Last year I raved about the Giorgio Armani mascara, I repurchased it once but it’s a whooping £28! As much as I still love that mascara, the Superhero mascara is pretty much the same, and the closest I’ve ever come to finding a dupe. It’s still £19 so still a highend price tag, but if you like your lashes to have amazing length, volume and definition then you will fall in love with this mascara, it ticks all the boxes. I took this on my honeymoon and I didn’t find it to smudge or transfer in the heat at all, a bonus point!

Products mentioned

If you couldn’t tell already I’m pretty much in love with It Cosmetics! It’s so rare to find a brand that has so many stand out products, I’ll give it a year before they’re being stocked in Boots and more accessible UK stores. If you could buy two things, I would say make it the CC Cream and the Mascara.

Have you tried anything from It Cosmetics or have any recommendations? I need allllll the It Cosmetics in my life!

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    May 13, 2018Reply

    I’ve heard great things about their CC Cream! It looks really nice! 💓

    Jessie-Ann Lewis

    May 13, 2018Reply

    Looks like a fantastic brand. I've not actually heard of it before but I'm impressed! XXJessie | allthingsbeautiful-x

    Millie Robinson

    May 13, 2018Reply

    I love the mascara, it's by far on of my favourites!! xMillie |

    Frankly Flawless -

    May 13, 2018Reply

    I've heard great things about the concealer. Definitely a brand I want to try

    Anika May

    May 13, 2018Reply

    I have the CC Cream and it's amazing! Like easily one of my favourite products by them, and it smells great too! Lovely post :)Anika |

    Ana Céline

    May 13, 2018Reply

    I really want to try it cosmetics, I've heard such great things about this brand. Beautiful post

    Claire Wakefield

    May 13, 2018Reply

    I'm so impressed that the CC cream is spf 50 – that's amazing! This is now on my wish list, as I'd really like something lighter than foundation for the warmer weather xxClaire |

    Cliona Hill

    May 15, 2018Reply

    The CC cream sounds amazing! I love medium coverage bases with a radiant finish so I think I need to give it a try – and it's great that it has such a high SPF, so handy for the Summer!

    Danielle Alexa

    May 15, 2018Reply

    I really want to try out the CC Cream, everybody seems to absolutely adore it!Danielle xx

    Phoebe Whittle

    May 17, 2018Reply

    Your pictures are so stunning! I need to try the CC Cream too- everyone raves about it!P


    May 18, 2018Reply

    I have never heard anything bad of the CC cream and am waiting to finally take the plunge and buy it off of some website, as it is not stocked in Bulgaria 🙁

    Mel Eaglestone

    May 22, 2018Reply

    I've heard plenty about this concealer and I deffo need something heavy duty these days as wellMel ★

    Charlotte Lane

    May 29, 2018Reply

    I've never tried anything from IT Cosmetics before, but I've always been intrigued by the brand! Hopefully the brand will become more accessible this year and I'll purchase a thing or two 🙂 The CC Cream does sound really lovely and I've added it to my wish list xoChar |

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